Printed Cosmetics Boxes Have Power to Express the Product Nature


Packaging boxes make the first point of interaction between a brand and a potential consumer. This is why brand owners tend to invest generously in printed boxes, for they highly influence purchase decisions.

Retail packaging of products usually convey a story about a given brand and its specifications. Often, we see retail packaging company boxes printed with product messages like specific instructions, benefits of the given product, promotional offers etcetera.

Designing and printing company boxes for your products are as important as any other aspect of your business strategy. No matter how many trials and testers you provide your customers with, people like to read what the labels and boxes say about a given cosmetic. Before you rush for box printing, you must consider some aspects of designing them from your buyers’ point of view

The first thing you need to do is to jot down the information you must mention on your cosmetics boxes. Put yourself in your buyers’ shoes and estimate what information you would like to know before making a choice in cosmetics. Mostly, people care to read the functions and benefits of cosmetics, their constituent ingredients, how-to-use instructions, and manufacturing and expiry dates. Many cosmetics – particularly skin and hair products – come in multiple varieties specifically designed for particular skin and hair type. This is the most sought after information, for people like to buy cosmetics catering to their precise needs. You must have seen cosmetics boxes printed with expressions like ‘for dry skin’ or ‘oil-free’ in bold letters to garner customers. Make sure your company boxes dispatch all the necessary information that might interest a potential customer. If your products have any such quality or feature that can differentiate them from ordinary range of products, do not forget to mention it on your cosmetics boxes. For example, if you manufacture purely herbal or organic products, it’s your strength and your packaging boxes must reflect it.

Once being done with the information, focusing on designs and motifs can beautify your packaging boxes. Here you need to consider the latest trends being followed by famous international cosmetics brands. Not that you cannot leap out of those trends, yet knowing them is important before designing your own cosmetics boxes. Animal prints are highly common on cosmetics packaging these days. Many renowned cosmetics brands are featuring graphic or tactile animal prints on their primary and secondary packaging. For example, pink snakeskin is featured on the secondary packaging of Jimmy Choo’s Eau de perfume. Similarly, Victoria’s Secret’s Pink All My Heart shows a beautiful black, white and pink leopard print on its packaging. Another very common trend in cosmetics boxes comprises of food inspired visuals. Many cosmetics brands feature food items like fruits, milk, honey, eggs and olive oil on their cosmetics boxes to give the impression of natural ingredients. Cucina beauty companies use a variety of food illustrations on their company boxes. Many other companies like Bath & Body Works and Korean Skin care line feature food and kitchen ingredients on their retail packaging. Many companies use ornamental patterns resembling home d├ęcor wall papers for their cosmetics packaging boxes. Cultural and vintage patterns are more common among this category. Examples include Charlotte Ronson Summer Always and Fresh’s Mangosteen soap among several others. Artistic and sculptural touch is also popular in cosmetics boxes. These patterns, however, are more common among perfumes and fragrances. Justin Bieber’s Girlfriend’s fragrance and Marc Jacob’s Dot make perfect examples of artistic cosmetics packaging. Beautiful patterns printed on product custom shape boxes can make people turn heads and make purchases.

Besides themes and designs, one major point that you must consider before going for box printing is sustainability. These days, people around the world are highly aware of the environmental hazards that many packaging materials cause, which is why, companies are eager to consider the element of social responsibility while selecting the appropriate material for their company boxes. Many environment friendly and biodegradable materials are used for retail packaging, which not only serves to protect the environment, but also make a great impression on highly aware customers.

Josh Makkaveli holds advance degree in Business; specializes in Marketing & Communication Techniques. Having work in printing industry from the last 15 years and considered as the oldest marketing team member of PrintingHost, has provided services in marketing and promotion. He has been writing thousands of articles on printing material, how printed products help in marketing and brand building and many others. Here in this article, he is going to put a thorough study on packaging boxes especially in Cosmetics boxes.

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