This year’s 2018 Olympic Winter Games at Pyeongchang went down ever for debuting athletics like Snowboarding big air and Alpine skiing group occasion. However, these events were not the only “firsts” that audiences saw. Slovenia’s Olympic group presented a Messenger chatbot under Foksi (Foxie) persona. Designed and assembled from the bureau team in fbchatbot.si, the bot has been introduced a handful months ahead to Pyeongchang 2018 and obtained at the spotlight during the Olympics.
Even the Olympic Committee of Slovenia is one of the “youngest” Olympic Committees in the world but already includes a rich history of great literary tales. Chatbot Foksi, naturally, can let users those tales. In addition, using the bot persons can find general info regarding Pyeongchang 2018 and the history of Slovenian Olympic medalists or choose an Olympic quiz, then surf the product eshop, and also create chatbot
Foksi has been the fundamental channel for real time communications with all an Slovenia Olympic crew. During the Pyeongchang 2018 Winter Olympics, Messenger chatbot has been the major way to obtain information about the Slovenian athletes, video game schedules, results and much more. More than 3.5K snapped buffs and supporters would be the first to ever figure out in regards to the Slovenian medalists, plus they also received an everyday event schedule with a URL to previous opposition positions. The open speed of these broadcast messages has been 93 percent on average during the 2018 Olympic Games.
Foksi captivated customers by the very beginning. It had been evident that even the more users were active within the staff Slovenia chatbot compared to its own official i-phone or even Android apps. Several hundred downloads of the official app was small compared to above 6,700 complete bot consumers (above 50 percent of whom subscribed to receive normal upgrades).
As far as an individual acquisition costs go, Team Slovenia ended up acquiring 33 times greater users at the bot compared to this app downloads for the same promotion spending budget.
Your decision has been clear: workforce Slovenia dropped its program, making Foksi the no1 source of information for the Slovenian athletes at the 2018 Olympics.
Text, Pictures, & Quick Replies: Olympic Quiz was one of the most well-known features of this chatbot. The fun, light hearted quiz questioned 5 trivia questions utilizing text, graphics, GIFs and quick answers. Users can get it in two manners: both throughout the bot menu or simply by clicking a face-book A-D. The quiz proved to be a huge part of the plan for getting chatbot users and subscribers.
Opinion Acquisition: probably the effective, organic way of person acquisition was offering awards to customers who commented about our Facebook articles. One comment acquisition campaign only prior to the Olympics brought nearly 1.2K contributors to crew Slovenia’s chatbot within one week, without spending some cash on advertisements.
Paid advertising: the price effectiveness of becoming consumers at a Messenger bot proved worth the workforce’s attempts, notably in contrast with this mobile app pro motion. Ongoing face-book advertisements helped maintain steady development of somewhere around 1K end users a 30 days. The staff made chatbot-exclusive content for these customers, including interviews along with Q&As.